Pure Cotton Organizational Innovation

Project name: PURE COTTON - ORGANIZATIONAL INNOVATION

Project code: POCI-02-0853-FEDER-040889

Main objective: Strengthen the competitiveness of SMEs

Region of intervention: North

Beneficiary entity: PURE COTTON LDA.

Approval Date: 2019-04-09 Start Date: 2019-04-01 Completion Date: 2022-03-31

Eligible investment: €195,615.00

Financial support from the European Union and ERDF: €88,026.75

Taking into account the market's appetite for Pure Cotton's offering, and the increase in consumption capacity in international markets, it is necessary to invest in prospecting, advertising and promotion in the foreign market, in order to expand its external operations, as well as develop product lines.

Objectives, activities and expected/achieved results

HR Empowerment

Focus on Human Resources management.

Qualification

Bet on qualification as the main competitive advantage.

Collection development

Focus on developing collections aimed at new market segments.

Percentage of completion: 120% (ongoing project)